I quickly realized that I couldn’t make a profit that rewarded me for my time and effort at that level, particularly if I hired an assistant, which I judged to be essential to delivering a great product.
...They charge the wedding photography prices they do because they believe they are worth that amount of money and because, in many cases, their clients will pay that price. Nevertheless, there are a plethora of wedding photographers in the $2500 to $3500 price range who are just as skilled, talented and competent as the photographers who start at 6 or 7k. In this case, these talented photographers may just be starting out and thus do not have an extensive portfolio or client base. ... Of course, many of these photographers hope to up their pricing over time (when they feel they can charge and get that sort of compensation).
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