Whether you hire an agent or elect to sell it yourself, one of the most strategic decisions you must make is how to photograph it.
...It may surprise you to learn that the first sample (as you see from the watermark) was used in the MLS listings for a property listed at $1,700,000.
...If you were paying a real estate agent even 3% of your asking price (that’s $51,000!), wouldn’t it be worth your while to demand that the agent invest $500-$700 to have stunning photographs made?
...In my subsequent posts, I’ll explore some of the drawbacks to shooting real estate listings with less than professional expertise, explain what professionals can do that amateurs cannot, and offer some tips for making the most of even a digital point and shoot camera.
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